We make the law work for you.

Alecto helps you confidently use legal services to achieve your goals.

Our mission

Alecto's mission is to make the law accessible to everyone on the planet.

We believe that the quality of service offered by the legal profession is woefully inadequate. It delivers bad value for money, frustrates the people it exists to serve, and lacks basic accountability.

We believe that a law firm should:

  • Speak in language people actually understand
  • Equip people to make informed decisions on the issues that matter to them
  • Provide an empathetic, proactive service aligned with people's end goals, not billable hours

We're starting with property law: the legal service you're most likely to need, and the one most desperately in need of change.

Meet the team

Meet the people behind Alecto.

We're a small, focused team of technologists and lawyers passionate about raising the bar for legal services.

Alecto was founded by Will Rice, a Cambridge graduate who started his career in asset management before building technology companies in financial services. Will previously founded Gen H, an FCA-regulated fintech that became one of the UK's leading mortgage lenders for first-time buyers.

Will started Alecto because he saw the same inefficiency and disregard for the customer that he'd seen in banking, and knew that AI now makes it possible to fix.

The team


Investors

Funded by industry-leaders.

We're backed by investors who understand what it takes to build category-defining businesses.

Venture capital


  • Firstminute Capital

    Early-stage venture investor behind Wayve, Mistral, n8n, Granola and other leading European AI companies.

  • Mishcon de Reya

    Award-winning UK law firm trusted by high-profile clients across the globe.

Individual investors


  • Octopus Group

    Simon Rogerson, co-founder and CEO of Octopus Group.

Why we're different

Built differently.

We're a technology business and a law firm, using every interaction with a client to improve our service and the tech that powers it.

  • Marrying technology and the law

    We build technology to serve our own clients. Our lawyers and our systems work as one.

  • One owner, no excuses

    Every case is owned start to finish by a single expert conveyancer, personally accountable for the outcome.

  • Plain English, always

    Legal jargon serves lawyers, not clients. We speak your language.

  • Transparent pricing

    Fixed fees, simple pricing. The price we quote is the price you pay.

What we believe

Our principles.

These aren't just words on a wall. They shape every decision we make and every interaction you have with us.

You deserve to know what's happening.
Conveyancing has always been a black box. You should have complete visibility: what's done, what's outstanding, what's next.
Jargon is a barrier, not a feature.
Legal language protects lawyers, not clients. We use plain English because you can't make good decisions about things you don't understand.
Accountability can't be shared.
When everyone owns your file, no one does. Every Alecto transaction has one conveyancer who's personally responsible for getting you to completion.
Price shouldn't be a mystery.
You'll know exactly what you're paying before you instruct us. Fixed fees, fully itemised, no surprises.